When a national brand needs a photo experience to land at a high-stakes corporate event, the brief is different from a wedding or a birthday party. The output has to be on-brand to the pixel, it has to scale to hundreds of guests, and it has to leave behind something the brand team can point to long after the room clears. This is a look at one of those events: a Coca-Cola photo activation built around the Golden Corral national convention.
The brief: an on-brand keepsake and a centerpiece moment
Coca-Cola engaged PBPC directly — through their customer-growth team — to run the photo experience for the Golden Corral convention in Orlando, Florida, hosted at Disney's Yacht & Beach Club. The goal was twofold: give every attendee a branded keepsake to take home, and create a single shareable centerpiece that captured the whole room.
The setup: a studio booth tuned for branded output
We ran a Popup studio booth with a custom backdrop, tethered to deliver consistent, well-lit captures across a long event day. Every print went out as a Coca-Cola polar-bear branded 4x6 keepsake — the recognizable holiday-campaign character carried straight onto the attendee takeaway, backed by custom on-site event signage so the activation read as part of the brand environment, not a vendor table in the corner.
The centerpiece: a live photo mosaic
The anchor of the activation was a photo mosaic — a single large branded image assembled, tile by tile, from the individual photos taken throughout the convention. As guests stepped up to the booth, their photos became part of a growing collective picture, so the finished board doubled as both a piece of brand art and a record of everyone who attended. It is the kind of moment that earns a crowd at the end of the night and a permanent spot on a wall afterward.
Why this model works for brand activations
- Branded to the takeaway. The print template, backdrop, and signage all carried the campaign's look, so the asset every guest pocketed reinforced the brand instead of a generic photo strip.
- A centerpiece, not just a booth. The mosaic gave the room a shared focal point and the brand team a single hero asset to share internally and externally after the event.
- Built to travel. Orlando is a long way from our home markets — and running a national brand's activation on the road is exactly the kind of work we scope for. From New England and the Pacific Northwest to a convention in Florida, the production standard stays the same.
Planning a brand activation of your own?
Whether it's a product launch, a sponsor lounge, a trade-show floor, or a national convention, the same playbook applies: branded output, a centerpiece worth gathering around, and a finished asset the marketing team can actually use. See how we scope these on our brand activations page, browse the full booth lineup, or request a proposal and tell us what the campaign needs to do.
